Decision intelligence for small businesses
— before you commit capital, time, or people.
Most business decisions fail quietly — not because the idea was bad, but because the reality underneath it wasn't fully understood.
Should-I helps small businesses answer one hard question: Should we do this? For launches, expansions, acquisitions, pricing changes, and strategic pivots. Using industry-specific data, structured analysis, and an on-demand AI consultant grounded in your actual business — not generic advice.
The most expensive mistakes feel reasonable at the time
Most business failures don't come from bad ideas. They come from blind spots that only show up after money, time, and energy are committed.
For example, a location can look viable on paper — but quietly fail once travel tolerance, competitor clustering just outside the visible strip, or local pricing sensitivity are properly understood.
Should-I surfaces these realities early — while the decision is still reversible.
What Should-I is
Should-I is a decision-intelligence platform for small businesses.
It sits between instinct and action — combining live market data, competitive intelligence, operational signals, and plain-English analysis so decisions are grounded in reality, not guesswork.
This is the layer most small businesses never have.
We don't tell you what to do. We show you what's actually happening — and why it matters.
Who this is for
Are you about to launch, expand, acquire, or relocate a business — and want to know if it's actually viable?
Are you already operating, but feel like you're treading water and don't know where the friction really is?
In both cases, the problem is the same:
You're making high-stakes decisions with incomplete, disconnected information.
Should-I exists to close that gap.
How Should-I works
You tell us about the business or decision you're considering
We analyse real market, competitor, digital, and operational data — specific to your industry
You receive a decision-ready report that explains what the data means, why it matters, and where risk actually sits
You decide the next move with clarity — not confidence theatre
This is a decision document, not a dashboard.
Why this isn't "just AI"
General AI tools are useful for ideas and explanations. They are not built for decisions.
Should-I combines:
- Live, industry-specific data
- Deterministic scoring and structured analysis
- AI used as an interpreter — not the source of truth
The result is consistent, explainable insight that holds up when money is on the line.
The Should-I Intelligence Suite
Every decision starts with viability. Once that foundation is established, Should-I builds a complete understanding of the business or idea — across market demand, competition, digital presence, operations, and financial viability.
From there, founders and operators can engage with an always-available AI consultant that understands their specific context and data, helping them think through future decisions as conditions change.
The reports establish the intelligence baseline — the AI layer helps you apply it, revisit it, and pressure-test decisions over time.
1. Market Validation
Is there real demand where customers are actually willing to engage?
2. Competitor Intelligence
Who truly owns the market — and how crowded is it beneath the surface?
3. Digital Presence
How visible and competitive the business really is online.
4. Operational Effectiveness
Where execution friction, inefficiencies, or constraints are holding performance back.
5. Business Viability
Whether the numbers, structure, and risk profile leave room for error.
These reports work together as a system — not standalone PDFs.
Grounded in real data
Our analysis draws from authoritative sources, continuously updated and interpreted within the context of your specific industry and location.
All findings are interpreted through the lens of how small businesses actually operate — not abstract models.
If this decision matters, clarity is worth a few minutes
The Free Business Health Check provides a high-level snapshot — designed to surface early signals and help you decide what deserves deeper analysis.
No obligation. Real insight. Built for decision-makers.